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Management
Team | News & Press | Careers
The Bernard Group (TBG), headquartered in Austin, Texas, is a strategic
public relations agency working with technology companies ranging from
Fortune 500 to start-ups in industries that include: wireless, telecom
infrastructure, networking, server/storage, security, semiconductors,
enterprise software and hardware, and other emerging technologies.
TBG has a reputation of outperforming the industry's largest agencies
in today’s ever changing economy and unpredictable markets conditions.
Our agency’s success is a result of closely aligned principal-to-client
relations, in-depth technology knowledge and experience, excellent strategic
programs and impeccable execution and performance. TBG helps build industry
and market leaders in powerful, measurable and innovative ways. Our method
is simply called… PR Performance.
“We have been very successful delivering excellent public relations
and marketing results even in the most challenging economic times. This
is because we have years of experience tackling company’s most important
strategic mission and communication challenges. Our ability to execute
has translated into some of the industry’s most highly publicized
corporate acquisitions. In the end, it’s all about performance and
results which we call PR performance.”
--Diane Bernard, President
TBG was founded in 1998 and immediately began working with companies like
IBM, Datum and Schlumberger. We have a reputation for delivering national
public relations and marketing programs to improve corporate reputation,
corporate and product branding, market share, new segment development,
new sales, technical and corporate publicity, national news events and
corporate/product launches. TBG helps build industry leaders by developing
programs that build stronger brands, strengthen corporate and market reputations
and gain greater shareholder value.
During the past 5 years, TBG has set a new industry standard for helping
start-ups develop and execute valuable time-to-market strategies leading
to a number of well known and highly visible acquisitions like Agere (purchased
by Lucent) and Dazel (purchased by HP) just to name a few. TBG’s
deep technology experience, commitment to high-performance communication
and dedication to delivering the most successful campaigns have resulted
in some of the industry’s most visible and lucrative liquidity events.
Our methodologies are grounded in what we call PR Performance.
In any economy, there are many factors that can affect a company’s
overall PR and marketing performance. Even with the greatest technology,
thriving markets and exemplary team, internal and external communications
must be designed to run at peak-performance and support the corporate
strategy, company’s sales cycles and marketing programs.
TGB has developed a methodology that we call “PR Performance.”
It is a process for developing integrated public relations and marketing
programs that provides the execution of a well-designed strategic program
by a highly focused and knowledgeable senior team that include accountability
and measureability programs to gain maximum results. This helps you get
more out of your PR program.
“The Bernard Group is helping to make PR Performance a strategic
line-item in the corporate strategy. It’s not enough to have media
and analyst relationships. Companies have to know how to make PR work
for them. We’ve added more Performance to PR”
--Diane Bernard, President
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